AdMob shows interesting mix of old, new(ish) phones running Windows Mobile

Posted on Tuesday, Nov 24, 2009 by Phil Nickinson
 

AdMob October Requests

AdMob, which, "serves ads for more than 15,000 mobile Web sites and applications around the world," recently released its October smartphone numbers. [pdf link] And as expected, Windows Mobile isn't exactly causing anyone to faint. The most damning chart shows Windows Mobile with a mere 4 percent of requests (as in hits) from smartphones, compared to 5 percent from WebOS, 12 percent from BlackBerries, 20 percent from Android and a whopping 55 percent from the iPhone.

Really, that's no great surprise. And we'd expect Windows Mobile's numbers to tick up a bit over the November, December and January, after the flurry of phones that hit the market upon launch of Windows Mobile 6.5.

But what's even more intriguing to us is the breakdown of Windows Mobile phones (these aren't Windows phones, as they're not running WinMO 6.5). Take a look at the chart below.

The most recent phones on there: The HTC Snap, at No. 20, with 0.9 percent share of requests. A couple versions of the Samsung Omnia come in at Nos. 6-7, and the Treo Pro's at No. 9. The HTC Touch Pro is at No. 1, and we have to remind ourselves it's not THAT old, but still ... There are some aging (as in gray hair and hearing aids) devices on that list.

And that says to us a couple of things:

1. You guys and gals love your Windows Mobile phones. So much so that you're still rocking last year's (and beyond) devices. Good for you.

2. You have some tough choices ahead of you. Windows Mobile 7 still hasn't been officially announced, and we still don't know exactly what to expect (other than much better hardware). So, to upgrade, or not to upgrade. We'll revisit that soon. In the meantime, sort things out in the comments.

 
 

Comments

These numbers are not accurate at all as most Windows Mobile applications are not ad supported at all while most iPhone and Android free applications are, and AdMod is getting their numbers from ad served.
If we were to see banners implemented inside WinMo applications you would see a much higher percentage.

exactly.
yet this data is interpreted in the blogosphere as referring to actual market share of each type of phone operating system.

some of those devices are not THAT old.
also considering 2 year contracts are the norm now, it's not that surprising that people are still using them...and not necessary because they love them.

I agree with the 2 year contract statement. Also, love my Sprint Touch Pro, but I'm waiting for the HTC HD2. Hopefully Sprint gets on the ball with this one and doesn't require their more expensive data plans like they do for Palm and Hero.

What? You mean you guys aren't swapping phone every six months, and swapping ROMs every six days? ;)

AdMob and you guys are missing somehting. I can bet my life on this: Windows Mobile users don't get a phone to browse the web really, winmo user are more concentrated on email capabilities desktop sync, office mobile or simply as business users as opposed to Iphone or Android users that use the phone primarily for "personal entertainment"

I say that because the only websites worth visiting on a phone are the ones with quick updates like espn, m.yahoo, ap, la times, other than that i'd rather use a computer.

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <img>
  • Lines and paragraphs break automatically.

More information about formatting options

temp ad

software ad

Smartphone Round Robin

New in the Forums

Follow WMExperts

 

Subscribe via RSS
   

Add to Google Reader or Homepage


What is RSS?

Subscribe to the WMExperts Store Newsletter: