eLive Mobile: Stealth WM Services Project?

Over at seattlepi, Todd Bishop notes that Microsoft had a job listing for what looks to be some sort of new mobile services initiative from Microsoft: eLive Mobile. Now it could be any number of things, but here's the nut of it:

The Elive team is embarking on the mission to create a "Connected Entertainment" experience, realized through ELive service, that spans multiple devices such as Zune, Xbox, PC and Mobile phones.

Microsoft seems to be working very hard behind the scenes on adding more and better services to Windows Mobile. We've discussed their Live services many a time , most recently noting that they're planning big things like adding more "search-centric" services with their "wave 3" rollout. They've also mentioned that they intend to fix that pernicious bad branding issue, although we have to say that adding "e" to "Live" does not quite do it for us.

So it won't be a ZunePhone, but we do know that "Zune features and interfaces will eventually make their way onto Windows Mobile." Perhaps eLive could be just those features and interfaces.

Adding fodder to the behind-the-scenes services rumor mill is that fact that Microsoft's acquisition of the Danger wasn't about the Sidekick, it was (and is) about services.

When will we see it all? Tough to say, though the mysterious "Projects Pink and Purple," which are clearly Windows Mobile-related but otherwise not clear at all, will supposedly be popping up by the end of 2008.