CEO Peter Cho talks up HTC's loyalty, says no Android on the HD2

Posted on Thursday, Oct 29, 2009 by Phil Nickinson
 

HTC's Peter Chou with Microsoft CEO Steve Ballmer

The same day Motorola declared its undying love for Google's Android operating system (and be sure to check out all the coverage at Android Central), Peter Chou, CEO of HTC, spoke with Forbes [via Giz] about his company's own loyalties. And they continue to spread throughout the smartphone world.

And Chou told Forbes that despite Windows Mobile's stagnation, HTC plans to stick with Microsoft as a partner. And it's not the first time he's done so.

HTC may be updating its brand, but it's sticking by its longtime partner, Microsoft. Though other handset makers such as Motorola have dropped Microsoft's Windows Mobile operating system in favor of Android, Chou says HTC has no plans to follow. That doesn't mean he's not frustrated with the software. "Windows Mobile innovation has been a little slow and interest in Windows Mobile phones has been declining," he admits.

HTC's solution is the HD2, a wafer-thin handset that combines a 4.3-inch touchscreen with a high-end processor for snappy downloads and fast Web browsing. The phone, which was unveiled earlier this month, runs the latest version of Windows Mobile (6.5) as well as some flashy HTC software. "We're working hard on these kinds of products to get excitement about Windows Mobile back," says Chou.

As much as we like to complain about certain markets not getting certain phones (i.e. the original Touch HD in the U.S.), would you really want HTC making cookie-cutter phones and handing them to anyone and everyone? HTC is more deliberate than that. Each phone has a purpose. Now we need Windows Mobile to do its part.

 
 

Comments

Glad to hear that someone is making Windows Phones a priority, and not just dumping it. Wish they would sell unlocked phones directly from them.

I'm not sure what Microsoft has up it sleeve but they need to not only accellerate WM OS development, but they need to have an answer to Google Voice and Maps - StreetView functionality. Google is using these services as differentiators and their search marketshare to drive OS adoption. iPhone has more to lose but still has iTunes as a differientator. Frankly, I think these two should need oversight from antitrust watchdogs and regulated as Microsoft has been for the last several years. Until then, Microsoft needs services that differentiate Windows Mobile.

Peter Chou is a rather flamboyant speaker, somewhat in the same vain as Steve Ballmer. But as a standalone statement, this one is a bit odd.

HTC is a hardware manufacturer, and you aren't successful long if you ignore potential markets, especially those you can exploit for almost no additional cost. Right now, whether your a fan or not, phones running the Andriod OS represent the fastest growing segment of the market for smartphones. HTC has the early-to-market advantage, why wouldn't it follow up with it's best hardware, especially if it's already coming off the assembly line? The only possible downside for HTC is that gains by Android (or Windows Mobile) might cannibalized sales of Windows Mobile (or Android) phones. However, that risk is negated since the OS mixed can be adjusted at the time of manufacture. HTC can just sit on the fence and let the marketplace decide. We can be sure that HTC's competitors in the Android space aren't going to be holding back like this. If I was an HTC shareholder, I'd be shaking my head at Chou's comments.

And one more thing: something that I heard many times before so it's not my original observation. HTC business model up to this point has been to adopted a particular hardware chipset, until recently the Qualcomm 72xxx, and built it out in virtually every variation imaginable. So we get the same basic phone with a touch screen, a fixed keypad, a slide-out keypad, a slide-out keyboard, a folding screen, with WiFi, without WiFi, a 2M/pixel camera, a 3.5M/pixel camera, a 5M/pixel camera, etc., etc., etc.

Reminds of when my Mom would make cookies; she would roll the dough flat into a tray and the take cookie cutters of different shapes, and start stamping...

The technique work for my Mom. It works for HTC too.

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