HTC Makes 80% of WM Phones on the Market?

Posted on Friday, Feb 20, 2009 by Malatesta
 
Filed Under: News; Tags: ODM, manufacturers, make, htc, Design

AppleInsider (of all places) has put two and two together figuring out that HTC makes roughly 80 percent of all Windows Mobile devices out there. How they got to that number is they took Microsoft's report of 50 million WinMo devices sold over the lifetime of the platform, and HTC's claim that its has  sold 40 million WinMo devices worldwide= 80 percent.

That doesn't sound too far off the mark (give or take a little) considering that HTC, while only recently starting marketing its devices independently, still makes a large portion of devices for other companies, e.g. Palm's Treo Pro, T-Mobile Shadow, Xperia X1, etc.

Still this begs the question: Is this a good thing for the industry? Sure, HTC has done wonders for WM as it's one of the few companies who continually release new and innovating devices. But generally speaking, are (near) monopolies good for competition? Unfortunately, other companies (including Palm and Motorola) have been unable to launch widely successful Windows Mobile phones or maintain a consistent, innovative lineup (both can be considered one-hit wonders), so in a way HTC is just filling a gap left open by others as opposed to unfair or predatory competition.

But enough pontificating on our part, what say you? Think that number will change in 2009/2010?

 
 

Comments

yes its def a bad thing. Look at the Diamond/Pro 2. HTC has become complacent knowing the can make money off of people and people will continue to buy their products. All the 2nd series offers is a new Touchflo (merely software) and a bigger screen. Same crummy Qualcomm processor (likely same Video driver problems), same RAM, same ROM, same 3.2mp camera on the Pro2. Yes the Diamond2 gets 5mp which is decently nice to see.

But honestly whats upgraded besides the screen and looks? Other manufacturers like toshiba and Samsung are stepping up to the plate offering higher spec devices with better resolution capture and playback in HD, 1ghz processors, etc. Theres no reason for a mid-late 2009 phone to have the same specs as last years model with a larger screen.

But HTC controls the WM market and knows people will continue to buy their products no matter what they do.

I disagree... if HTC rests on their laurels (which I personally do not believe that they're doing), RIM, Palm, and Apple are going to snatch up WinMo customers and HTC loses. It's not like WinMo is the only game in town and HTC can afford to mail it in and release a subpar products.

So HTC didn't increase the hardware specs of the Touch Pro2 over the Touch Pro, but did you look at the software at all? TouchFlo3D is looking better and more productive than ever, and StraightTalk is a truly impressive development that no one really asked for but looks like it will be incredibly useful and strengthen WinMo's hold on the enterprise market.

HTC may seem to have a monopoly over the WinMo market, but I see HTC as a competitor on equal footing as RIM and Palm and yeah, even Apple in the mobile device arena. HTC has been building WM hardware and developing WM software for years, and I think that resume is a great thing for WM users - they know how to use the platform well.

I don't remember who, but someone else noticed this before Apple Insider did. I want to say it was either Crunch Gear or CNET.

yes, the 80% number was noticed and widely reported two years ago!

The current item came form moconews

its called competition, if the other companies cant hang thats not htc's fault. look at how jordan dominated basketball for so long, is it his fault he was so much more superieor than everyone else playing at that time? absolutley not. sounds like the other companies better step their games up. just my opinion of course

I think the same argument can be applied to Apple and BlackBerry and Nokia/Symbian. Out of these only Symbian & WM appear on non-majority OEM devices.

Just because HTC is at the helm of the SELLS of WM devices, I wouldn't necessarily call them a near-monopoly. Samsung, LG, Pantech, Asus, Motorola, Palm (until recently) and others do manufacture WM devices, they just don't sell for what whatever reason. HTC does OEM the X1 and new Treo's but at the same time, they also don't set the sell price on those.

The market does have a crowd although it's hard to see. I think the competition is there, it's just nobody is really trying to be competitive.

Hh ha ha ha ha ha ha ha!!!

HTC makes 100% of Android phones. How about that for a headline!

Apple makes 100% of iPhones.

Pointless this, isn't it?

This is a different situation smartass.

@Chris R, regarding Apple, it is a proprietary OS, so of course that's obvious (and Apple _does not_ make the iPhone, they just designed it). Same with RIM. They simply don't allow 3rd parties to make devices with their OS. Android is brand new and companies like Samsung, Motorola and others are poised to enter that one as well. The point here is that WM is a very open OS where anyone can license it--yet we ended up with 80% of that market in the hands of one company. It doesn't speak to the diversity that is expected of the Microsoft system--whether that is bad or good is up for debate.

Mal,
You make good points but we did not "end up wiht 80% of that market.

80% seems to be a long standing (two year old) number, and it included HTC as HTC, ODM for others (including Palm), and Contract Manufacture for others as well.

HTC's growth has been explosive over the past two years, especially recently, and it also has been buying other makers of WM devices.

Anotehr way to look at it:
1) DESPITE HTC's growth it has not gone from 80% of WM devices sold two years ago to over 80% -- meaning other current makers of WM devices are also increasing!

2) In future that dominace by HTC (whcih means really about 20 brands HTC owns or ODM or CMs too including Palm)) will decrease because much bigger handset maker than HTC -- LG -- just signed on to make all its new smartphones WM devices.

LG is makes more handsets than Palm, Apple, and HTC combined! The news of tehir taking up WM is huge.

So the real story is in fact that we have had HTC making 80% of WM devices for a very long relative time, and now it IS GOING to be more broadly used by other makers than ever!

In my opinion HTC makes the best Windows Mobile phones - just like the Xperia!

I dont think other companies are like up to their standards!

I noticed this a loong time ago, I see this as pointing out the obvious.

And I totally agree with the first post, all the devices are the same, just different cosmetics for the most part. wmexperts kind of harshed on the upcoming Toshiba, but when I looked at it I saw something fresh for WinMob.

I don't necessarily think it's great, but I don't see it as bad. Remember, even though 50M sounds big, it's still quite small compared to the entire mobile device market. HTC having a near-monopoly means that the WM market share has a very strong player among other heavyweights (Apple, Nokia); otherwise you'd be talking about dozens of smaller, lesser-known companies that each have significantly less brand power and are less capable of pushing their WM handsets out the door.

Many new devices at MWC look great (Toshiba, Garmin/ASUS, Gigabyte, etc), and if the WM market share grows, then I think the added competition will be a boon to the WM market. But remember, HTC has fought hard to establish a name for itself, and it has done a good job of making WM look good -- that's a good thing for us, in light of iPhone, Android, etc. If that weren't the case, there's a chance that few companies would currently want to continue developing with WM.

Basically, the fact that HTC has been able to do so well for itself is reason enough for other companies to perceive WM as a viable platform.

if htc were not creating all their devices, i doubt the winmo would still exist.

I think that is entirely wrong adn entirely confuses casue and effect. MOst HTC devices with WM have been made for other companies.

If HTC didn't exist the other ODM (original design manufacturers) and CM (contract manufacturers) that would make the phones for all the Brands that currently use HTC as maker, would still be going to WM as much.

The 50 million WM is not caused by HTC. HTC is just the best at delivering it. The *cause* of 50 million sold is not HTC, it the existance of an off the shelf operating system that is an alternative to developing your own for the 50 brands that probably include 20 that use HTC to make their many of their non HTC branded phones (like Palm).

Newsflash!!! Apple makes 100% of apple software phones. Yet you don't see many complaining about that, despite Apple's monopolistic practices. I guess the point is, who cares? Just as long as we are given options to the latest cell phone tech.

HTC while not always getting their drivers to work, and missing little things like GPS lag, has done more for WinMo that Microsoft has. Am I worried that they have little competition for the WinMo platform? Not at all. We need a few good companies with close ties to MS to further the platform, not a whole bunch with no clear leader to dillute it further.

The competition is the Andriods/Apples/RIMs/Pres... If they weren't such major players, then HTC wouldn't have reason to do their best.

In September 2006 it was reported that HTC was ODM, CM or end brander for 80% of the all Windows Mobile.

"HTC is widely considered to be the ODM source of some 80 percent of the world's Windows Mobile smartphones and PDA-phones. The company reported in May 2006 that its total revenues for April 2006 reached NT$7,596 million (approx. US$237 million), up 48.59 percent year-over-year, and that its total 2006 year-to-date revenues were NT$31,608 million (approx. US$986 million), up 72.14 percent over the same period of 2005.
HTC announced in June [2006]that it was acquiring popular Asian phone brand, Dopod. Later that month, the company began selling self-branded devices for the first time."
http://www.windowsfordevices.com/news/NS9356639918.html

@Intomed , if you don't care then _don't_ post on the topic ;-) But once again, the Apple/iPhone business model is 100% the _opposite_ of Microsoft's so how can you compare them? Apple does not license their OS, so in my opinion, your point is completely moot and irrelevant. (And obviously people do care or they would not be writing intelligent responses to the question posed)

Number will change since LG announced at MWC that it'll produce 50 (!) WM phones through 2012! Scrumptious.

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