Microsoft to Fire 5000, Warns of Rough Times Ahead

Posted on Thursday, Jan 22, 2009 by Dieter Bohn
 
Filed Under: News; Tags: microsoft, entertainment & devices

As you no doubt have heard by now, Microsoft reported that they weren't very happy with their quarterly earnings report.  Sure, they managed to haul in $16.6 Billon in revenue and that number is still technically a 2% increase year-over-year, but it's not the kind of growth that they feel will be necessary to keep things looking great durng the economic downturn. Still, they missed estimates and nobody likes that.

To deal, they're laying off 1400 folks immediately and another 3600 over the next year and a half. Steve Ballmer wrote a letter for the company about the unprecendented move.

Now comes there part where we get crass: rumor has it that the bulk of the initial layoffs are coming from the Entertainment & Devices division, which is where Windows Mobile lives.  Now we know that more people doesn't always equal faster progress or better product and we don't know exactly which parts of the E&D division are taking the hit, but either way we find this news disappointing.  Although this division certainly isn't the core of Microsoft's business, it is a place where a lot of great innovation has happened recently (Xbox & Zune) and where we expect a lot of cool innovation ought to happen in the very near future (Windows Mobile and "Project Pink").  So the crass part of us says "Hey, don't let that stuff we're excited for get derailed by these layoffs, Microsoft!" and the business part of us says "Do you really want to direct cuts at one of your most successful divisions?"

The human part of us, though, hopes these folks will be able to find work and quickly.

 
 

Comments

I don’t doubt that many or even most Zune owners are satisfied with what they have. Here’s my thing: Apple dove into the MP3 market when that market was already well on its way to maturity. The iPod quickly made a big splash, and iTunes has played no small part in helping the iPod acquire a 70% market share. Apple did not engage in illegal, monopolistic business practices in order to achieve that level of prominence; nor did Steve Jobs hypnotize buyers, steering them towards the iPod.

When the iPod was released in October of 2001, it succeeded during a recession caused by the terrorist attacks of 9/11. If the current economic climate adversely affected the Zune and other consumer products, then it stands to reason that it also adversely affected iPod sales. Yet, Apple reported a growth in iPod sales for the most recent quarter, versus a 54% drop in Zune revenues. How much better would the iPod have faired this quarter without the deepening recession?

I believe that Microsoft and its investors need to re-evaluate the Zune with regard to how it affects other products, and how it affects shareholder interests. If I’m a Microsoft competitor — and I don’t believe that Apple and Microsoft compete in the sense that they appeal to very different groups of customers — then I truly hope that Microsoft continues to throw money and other resources at the Zune. Let them and their investors learn the hard way. Again.

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