Robbie Bach: Windows Mobile to be Better for Consumers, Iconic.

Posted on Monday, Jun 16, 2008 by Dieter Bohn
 
Filed Under: News; Tags: robbie bach, iconic

Robbie Bach

Venture Beat sat in with an interview between Robbie Bach and a small group of reporters recently. Bach's comments on Windows Mobile are a good example of what Microsoft's message for the platform is these days: 20 million of them, strong in enterprise, Google's got no business plan, iPhone has one form factor, we have hundreds, etc. The best news is that Microsoft really does plan on bringing out consumer services that are more integrated and easier to use:

That’s why we bought [mobile internet platform company] Danger. That’s why we are getting Hotmail on mobile and those sorts of things. We have a great relationship with operators around the world. The part we have to do a better job of is make sure more of the phones that ship will be iconic phones.

When you go and read the interview, you have to take a shot every time Bach says "Iconic." When you do, we can't be held responsible for the costs related to the inevitable alcohol poisoning and stomach pump fees.

 
 

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