Here we have another WMExperts editorial that starts relatively small and ends up turning into a big ol' discussion of what a smartphone is and what it should be. Today's question: how does your identity define your smartphone and, more importantly, how does your smartphone define your identity? Here we go!
Darla Mack asks the following question: (trackback here)
Men think that women want pink phones and cute phone charms and such. Women think that men want to have the “biggest, first, most expensive, etc. etc.”. But does anyone really know?
In my mobile journeys I've found that women do in fact want the same as men.
I'm inclined to agree -- the idea that you can slap a pink cover on a gadget and call it “female-friendly” is more than a little silly. It might be slightly less silly to argue that a given operating system's interface is “gendered,” though. I'm far from an expert on questions of gender and find the whole thing somewhat difficult to talk about (more on that in a moment).
It's more than just gender, though, there's a whole swath of people worldwide that don't seem to be getting properly addressed by the way smartphones get marketed these days. Can Microsoft (et al) find a way to direct their development and their marketing to address the needs and desires of different demographics without pandering or stereotyping?
I don't know, but I have a few thoughts. Read on!
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